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From the Publisher

A Note from Author Alberto Cairo on “A Certain Inner Light with Nadieh Bremer”

Nadieh Bremer’s visualizations bring me joy.

I can’t think of better praise.

Years ago Nadieh and I collaborated on a couple of projects for Google. My favorite is “Why Do Cats and Dogs?” It shows the most common questions people pose to Google Search about their beloved pets. If you are a dog person—I am—it won’t be surprising that the most common dog-related search by far is “Why is my dog licking…?” But you might not guess what comes next: “legs and feet.” “Why is my dog eating…?” is another typical search, followed by both “grass” and “poop.”

Working with Nadieh was delightful not only because I got to enjoy her beautiful sketches before she made them public on her website, or because I was lucky to witness a brilliant mind at work—but also because we laughed a lot whenever we chatted. I’ve come to believe that Nadieh’s intricate, colorful, and playful designs are an expression of a certain inner light she possesses. Nadieh inhabits many worlds. She’s worked for news organizations and companies, visualizing their data in straightforward ways—bar graphs, line graphs, data maps—but she’s also produced work, like her projects for Google, that is much more experimental, playful, and heterodox. That plurality of approaches and styles matches her multidisciplinary background, which combines the scientific and the analytical on one hand, with the humanistic and the artistic on the other.

Visual Explanation:

On the left is the top 15 of most asked “why does/is my cat” questions, while on the right is the top 15 for the more general “why do/does/is/are (a) cat(s)” questions. The circles are scaled to question popularity. Circles with a pink-orange color occur in the top 15 on both sides. The blue and green colored circles occur below the top 15 of the respective other side, whereas the grey circles on the right do not appear as a question about “my cat”. The thicker a line, the higher up that question occurs on both rankings.

Visual Explanation:

This visual shows the Google search popularity of cats and dogs for roughly 115 countries between 2013 and 2018. Each circle represents either the cat or dog search popularity, depending on color. The farther outward a circle is placed, the higher its search popularity.

Visual Explanation:

The colors are random. Circles are sized according to question popularity.

Publisher ‏ : ‎ Wiley; 1st edition (November 15, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 111979739X
ISBN-13 ‏ : ‎ 978-1119797395
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 7.3 x 0.8 x 9.1 inches

Visualization design is more than just creating aesthetically pleasing graphics; it’s about communicating complex ideas in a clear and impactful way. Great visualization designers are able to distill large amounts of data into meaningful insights that can be easily understood by their audience.

One key aspect of how great visualization designers think is their ability to understand the story behind the data. They don’t just see numbers and figures; they see patterns, trends, and relationships that can help uncover hidden insights. By digging deep into the data and asking the right questions, they are able to create visualizations that tell a compelling narrative.

Another important aspect of their thinking process is their attention to detail. Great visualization designers pay close attention to every element of their design, from color choices to font sizes to layout. They understand that even the smallest detail can impact the overall effectiveness of the visualization, so they take the time to ensure that every aspect is thoughtfully considered.

Additionally, great visualization designers are always thinking about their audience. They consider who will be viewing the visualization, what their needs and preferences are, and how they can best communicate the information to them. By putting themselves in the shoes of their audience, they are able to create visualizations that are not only beautiful, but also highly effective in conveying the intended message.

In conclusion, the art of insight in visualization design lies in the ability to think critically, pay attention to detail, and consider the needs of the audience. By approaching visualization design with this mindset, great designers are able to create visualizations that not only look great, but also provide valuable insights that can drive decision-making and spark meaningful conversations.
#Art #Insight #Great #Visualization #Designers