The Awakening Giant (Routledge Revivals): Continuity and Change in Imperial Chemical Industries

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Publisher ‏ : ‎ Routledge; 1st edition (October 15, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 566 pages
ISBN-10 ‏ : ‎ 041566876X
ISBN-13 ‏ : ‎ 978-0415668767
Item Weight ‏ : ‎ 1.8 pounds
Dimensions ‏ : ‎ 6.14 x 1.28 x 9.21 inches

In this post, we will be discussing the book “The Awakening Giant (Routledge Revivals): Continuity and Change in Imperial Chemical Industries” by Geoffrey Jones. This book explores the history and evolution of Imperial Chemical Industries (ICI), a major British chemical company that played a significant role in the development of the chemical industry.

Jones delves into the growth and transformation of ICI, from its establishment in 1926 to its eventual decline and restructuring in the late 20th century. He examines the company’s strategies, management practices, and innovations that propelled it to become a global leader in the chemical industry.

Through meticulous research and analysis, Jones uncovers the key factors that contributed to ICI’s success, as well as the challenges and obstacles it faced along the way. He also highlights the impact of external factors such as technological advancements, regulatory changes, and global competition on the company’s trajectory.

“The Awakening Giant” offers valuable insights into the dynamics of corporate growth, adaptation, and resilience in the face of changing market conditions. It serves as a testament to the enduring legacy of ICI and its enduring influence on the chemical industry.

Overall, this book is a must-read for anyone interested in the history of corporate giants and the evolution of the chemical industry. It sheds light on the complex interplay of continuity and change in the business world, and the lessons that can be drawn from the experiences of a pioneering company like ICI.
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