The Category Management Handbook

Price: $49.99 – $36.02
(as of Jan 02,2025 05:44:18 UTC – Details)

From the Publisher

Publisher ‏ : ‎ Routledge; 1st edition (April 19, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 210 pages
ISBN-10 ‏ : ‎ 0815375514
ISBN-13 ‏ : ‎ 978-0815375517
Item Weight ‏ : ‎ 11.2 ounces
Dimensions ‏ : ‎ 6.14 x 0.48 x 9.21 inches

In this post, we will delve into the world of category management and explore the strategies, best practices, and tools that can help you effectively manage your product categories. Whether you are a seasoned category manager or just starting out in the field, this handbook will provide you with valuable insights and practical tips to optimize your category performance.

From defining your category objectives to conducting in-depth category analysis, we will cover all the essential steps in the category management process. We will also discuss how to develop strong supplier relationships, implement effective pricing strategies, and monitor category performance to drive continuous improvement.

Additionally, we will explore the role of technology in category management and highlight some of the latest tools and software solutions that can streamline your category management efforts and enhance your decision-making capabilities.

So, whether you are looking to enhance your category management skills or simply want to learn more about this critical aspect of retail and procurement, stay tuned for our upcoming posts in The Category Management Handbook series.
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