The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)

Price: $18.99
(as of Dec 16,2024 08:07:09 UTC – Details)

ASIN ‏ : ‎ B00EDDQFXQ
Publisher ‏ : ‎ Univ Of Minnesota Press (November 15, 2011)
Publication date ‏ : ‎ November 15, 2011
Language ‏ : ‎ English
File size ‏ : ‎ 15158 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 296 pages
Page numbers source ISBN ‏ : ‎ 0816670390

The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)

In this groundbreaking book, author [Author Name] explores the pivotal role that IBM played in shaping corporate design in the post-World War II era. From its iconic logo to its sleek, modernist office buildings, IBM revolutionized the way companies presented themselves to the world.

Drawing on extensive archival research and interviews with key figures in the company, [Author Name] traces the evolution of IBM’s design philosophy from the end of the war through the mid-1970s. He examines how the company’s commitment to innovation, efficiency, and professionalism influenced not only its own products and services, but also the broader corporate landscape.

The Interface is a must-read for anyone interested in the history of design, technology, and business. It sheds new light on the ways in which design can shape corporate identity, culture, and success. With its richly illustrated pages and insightful analysis, this book is sure to be a valuable addition to the libraries of designers, historians, and business leaders alike.
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