Ultimate Salesforce Data Cloud for Customer Experience: Explore, Implement, and Elevate B2C Experiences Through Customer Data Innovations Using Salesforce Data Cloud (English Edition)

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(as of Dec 16,2024 17:24:35 UTC – Details)

From the Publisher

Know more about the book

Become a Salesforce Data Cloud implementation expert.

During my first interaction with an e-commerce platform, I added a few products to the shopping cart but didn’t check them out as – was apprehensive about whether the product would be delivered. Minutes later I got an e-mail from the same ecommerce company asking me what went wrong as I had not bought the product. They had even provided a customer care number that – could call to clarify any issues. I was surprised. How did they know we had abandoned the cart and did not check out? How did they link that behavior to my email id? How did they send the reminder mail so quickly within a few minutes? This was back when was a college student. E-commerce and digital marketing were in their nascent stage in India and it was natural for me to get intrigued.

I am sure that many already have experience with this.

WHAT WILL YOU LEARN

Master the dynamics of Customer Data Platforms (CDPs) exploring their fundamentals and significance.
Demystify Salesforce Data Cloud Architecture by delving into the framework.
Gain insights into the intricacies of implementing a Customer Data Platforms (CDPs) project.
Develop skills to engage in Salesforce Data Cloud implementation projects as functional consultants or project managers.

WHO IS THIS BOOK FOR?

The book is for all working professionals, students, managers, or anyone wishing to kickstart their journey in the exciting world of customer data platforms and customer experience management. Those looking to get certified as a Salesforce Data Cloud consultant should use this book to aid their preparation.

KEY FEATURES

Explore the ways Salesforce Data Cloud can help your organization improve customer experience.
A practical guide to implementation and best practices, walking through the process of implementing a Customer Data Platform.
Prepare for the Salesforce Data Cloud Consultant exam and become a certified Salesforce Data Cloud practitioner.

About the Author

Gourab Mukherjee is a certified Salesforce Consultant with more than 5 years of experience in helping Fortune 500 clients leverage the Salesforce Platform to its potential. He has worked on various Salesforce implementation projects, including those involving the Salesforce Data Cloud. He has an MBA degree from K J Somaiya Institute of Management, Mumbai, and a B. Tech in Electrical Engineering from Heritage Institute of Technology, Kolkata.

As a certified Salesforce professional, he holds a range of certifications, including Salesforce Administrator, Salesforce Platform App Builder, Salesforce Business Analyst, and Salesforce AI Associate, among others. He is a prolific writer, contributing to major websites, including Salesforceben.com, one of the most popular websites for Salesforce professionals.

When he is not working with clients, he spends his time reading books, watching binge-worthy TV shows, or going for long drives. He lives in Kolkata with his family.

Meet the Technical Reviewer

Kunal Parikh is a seasoned tech professional with a strong background in systems management and a passion for all things Salesforce. With a knack for transforming ideas into actionable strategies, Kunal has earned the title of “Salesforce Champion” through his dedication to mastering the Salesforce ecosystem.

Having honed his skills in the world of technology, Kunal’s journey has been marked by a commitment to continuous learning and innovation. His proficiency in Salesforce Marketing Cloud, in particular, is a testament to his expertise in crafting targeted marketing solutions that drive results.

Beyond the digital realm, Kunal is known for his friendly and social personality. He thrives on connecting with others and building meaningful relationships, both personally and professionally. When he’s not immersed in the world of tech, you can often find him socializing with friends and colleagues or cheering on his favorite cricket team with unwavering enthusiasm.

Copyright Disclaimer

Copyright at 2024, Orange Education Pvt Ltd, AVA

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without convincing, either express or implied.

Neither the author nor Orange Education Pvt Ltd. or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.

Orange Education Pvt Ltd. has endeavored to provide brand information about all of the companies and products mentioned in this book by the appropriate use of capital. However, Orange Education Pvt Ltd. cannot surety the accuracy of this information. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

First published: January 2024

Published by: Orange Education Pvt Ltd, AVA

Publisher ‏ : ‎ Orange Education Pvt Ltd (January 16, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 265 pages
ISBN-10 ‏ : ‎ 9388590996
ISBN-13 ‏ : ‎ 978-9388590990
Item Weight ‏ : ‎ 1.02 pounds
Dimensions ‏ : ‎ 7.5 x 0.6 x 9.25 inches

In today’s digital age, customer experience is everything. To succeed in this competitive landscape, businesses need to harness the power of data to create personalized and seamless experiences for their customers. And that’s where the Ultimate Salesforce Data Cloud comes in.

In our new book, “Ultimate Salesforce Data Cloud for Customer Experience: Explore, Implement, and Elevate B2C Experiences Through Customer Data Innovations Using Salesforce Data Cloud,” we dive deep into how businesses can leverage Salesforce Data Cloud to revolutionize their customer experiences.

From exploring the capabilities of Salesforce Data Cloud to implementing best practices for data management and integration, this book is your comprehensive guide to unlocking the full potential of customer data. Whether you’re a small business looking to scale your customer experience efforts or a large enterprise seeking to streamline your data operations, this book has something for everyone.

So if you’re ready to take your B2C experiences to the next level, pick up a copy of “Ultimate Salesforce Data Cloud for Customer Experience” today and start your journey towards data-driven success.
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