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It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.
The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person.
We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.
If you think the company and products you’re marketing play in a different league than the Savannah Bananas, you’re probably right. But that doesn’t mean you can’t learn from how the Bananas built a phenomenon.
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The Savannah Bananas, a collegiate summer baseball team known for their innovative marketing strategies, can teach marketers a thing or two about how to stand out in a crowded marketplace. Here are a few lessons that marketers can learn from the Savannah Bananas:
1. Be bold and creative: The Savannah Bananas are not afraid to think outside the box when it comes to marketing. From hosting theme nights like “Salute to Underwear Night” to offering unique fan experiences like banana-shaped seat cushions, the team’s marketing efforts are always attention-grabbing and memorable.
2. Put fans first: The Savannah Bananas prioritize fan experience above all else. They go above and beyond to create a fun and engaging environment for their fans, from interactive games and contests to personalized interactions with players and staff. Marketers can learn from this by focusing on building strong relationships with their customers and creating experiences that resonate with them.
3. Embrace social media: The Savannah Bananas have a strong presence on social media, using platforms like Instagram, Twitter, and TikTok to engage with fans and promote their brand. Marketers can learn from this by leveraging social media to connect with their target audience, share engaging content, and build brand awareness.
4. Take risks: The Savannah Bananas are not afraid to take risks with their marketing strategies. Whether it’s hosting a game in kilts or changing their team name to the “Savannah Bananas Split” for one night, the team is willing to try new things in order to capture attention and drive engagement. Marketers can learn from this by being willing to take calculated risks in order to stand out and differentiate their brand.
Overall, marketers can learn a lot from the Savannah Bananas’ bold and creative approach to marketing. By putting fans first, embracing social media, and taking risks, marketers can create memorable and impactful campaigns that resonate with their target audience.
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