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Databases, data science & more

Sharing the knowledge of experts

O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.

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Publisher ‏ : ‎ O’Reilly Media; 1st edition (September 17, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 448 pages
ISBN-10 ‏ : ‎ 1098147863
ISBN-13 ‏ : ‎ 978-1098147860
Item Weight ‏ : ‎ 1.57 pounds
Dimensions ‏ : ‎ 7 x 0.91 x 9.19 inches

In today’s digital age, customer data is crucial for businesses to understand their customers’ needs and preferences. Salesforce Data Cloud is a powerful tool that allows companies to collect, analyze, and utilize customer data in real-time to drive personalized marketing strategies and enhance customer experiences.

In this post, we will explore how to implement and manage a real-time Customer Data Platform (CDP) using Salesforce Data Cloud. We will discuss the key features of Salesforce Data Cloud, such as data integration, data cleansing, and data enrichment, and how they can help businesses streamline their data management processes.

We will also provide step-by-step instructions on how to set up a real-time CDP using Salesforce Data Cloud, including creating data connections, mapping data sources, and configuring data enrichment rules. Additionally, we will discuss best practices for managing customer data within Salesforce Data Cloud, such as data governance, data security, and compliance with data privacy regulations.

Overall, this post will provide valuable insights for businesses looking to harness the power of Salesforce Data Cloud to implement and manage a real-time Customer Data Platform for driving personalized customer experiences and maximizing business growth.
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