Clean beauty has been on the rise in recent years, with more and more consumers looking for products that are free from harmful chemicals and artificial ingredients. One brand that has been at the forefront of this movement is 100% Pure, a cosmetics company that prides itself on using only natural and organic ingredients in their products.

Founded in 2005 by Susie Wang, 100% Pure has become a leader in the clean beauty industry, offering a wide range of skincare, makeup, and hair care products that are free from synthetic chemicals, artificial fragrances, and harsh preservatives. The brand is known for its commitment to using only the highest quality ingredients, sourced from sustainable and ethical suppliers.

One of the key principles of 100% Pure is transparency. The brand is dedicated to providing customers with full disclosure of all ingredients used in their products, so that they can make informed choices about what they are putting on their skin. This commitment to transparency has earned 100% Pure a loyal following of customers who appreciate the brand’s honesty and integrity.

In addition to their focus on natural ingredients, 100% Pure is also committed to sustainability. The brand uses eco-friendly packaging and practices, such as using recycled materials and minimizing waste in their manufacturing process. They also partner with organizations that support environmental causes, such as the Environmental Working Group and the Breast Cancer Prevention Partners.

One of the most popular products from 100% Pure is their Fruit Pigmented Makeup line, which uses fruit and vegetable pigments to create vibrant and long-lasting colors. These products are not only beautiful, but also nourishing for the skin, as they are packed with antioxidants and vitamins that help to improve the overall health of the skin.

Overall, 100% Pure is a shining example of the clean beauty movement, showing that it is possible to create high-quality, effective products without sacrificing your health or the health of the planet. With their commitment to natural ingredients, transparency, and sustainability, 100% Pure is leading the way towards a cleaner, healthier future for the beauty industry.