Twilio Segment is the world's leading Customer Data Platform that collects, cleans, and activates customer data across every touchpoint. Segment provides a single API to track customer events from websites, mobile apps, servers, and cloud sources, then routes that data in real-time to 450+ destinations including Google Analytics, Salesforce, Mixpanel, and Snowflake. Used by 25,000+ companies including Instacart, Levi's, and FOX, Segment processes over 100 billion API calls per month. Its Identity Resolution engine stitches anonymous and known user data into unified customer profiles for personalized experiences.
Features
✦Single tracking API: collect customer events from web, mobile, server, and cloud with one library
✦450+ integrations: route data in real-time to analytics, CRM, advertising, and data warehouse tools
✦Identity Resolution: stitch anonymous sessions with known profiles for unified customer view
✦Audiences and Traits: build behavioral segments that sync to every connected destination
✦Protocol and Tracking Plans: enforce data quality with schema validation and governance rules
✦Reverse ETL: sync warehouse data (Snowflake, BigQuery) to Salesforce, HubSpot, and ad platforms
Let's discuss how Twilio Segment — Customer Data Platform (CDP) can transform your business. 364 E Main St STE 1008, Middletown, DE 19709 · +1 302 464 0950